Marketing Manager: Ivette Vaca
Brand: Datadog
Tools Used: Adobe InDesign, Illustrator, Figma
Platforms: website and social
This eBook series for Datadog highlights partnerships with major cloud providers—AWS, Microsoft Azure, and Google Cloud. It emphasizes the power of data-driven insights and the role of Datadog as an observability platform. I developed a scalable design system to ensure cohesion and consistency across all three eBooks in the cloud migration series for Datadog
Strategic Discovery
Target Audience: executive buyers
Executives prioritize clarity over technical terminology, but it’s essential to present content that equips them to engage effectively with technical team members, such as a Senior Infrastructure Engineer.Challenge: to strike a balance—neither overly technical nor overly general.
Goal: to visually showcase Datadog’s partnership with leading cloud providers
Using the Cloud Adoption Framework (CAF) as a foundation, the project aimed to highlight how Datadog supports customers throughout their cloud journey—clearly mapping its products to each CAF phase, from planning and readiness to adoption, governance, and management—while emphasizing real business outcomes through key performance indicators (KPIs).Challenge: Effectively translate a complex and technical message into a clear, engaging, and visually cohesive narrative. The design needed to balance both brands—Datadog and the cloud partner—while maintaining a unified and polished co-branded look and feel.
Visual Communicative System as a Design Solution (two parts)
Part One: Book Cover Graphics
Applied harmonious brand elements such as color, typography, and layout to ensure clarity, consistency, and visual balance across cover graphics and supporting the co-branding strategy.Part Two: Typography & Layout
- Translated abstract framework phases into clear, approachable visuals
- Used infographics—including tables, charts, diagrams, and icons—to simplify complex information
- Developed a scalable design system to ensure cohesion and consistency across all three eBooks in the cloud migration series for Datadog